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How It Works


How it works

the design process


 
 

I offer 3 packages based on your needs:

Full Brand & Website Design

Full Branding Suite

Branding Suite

 

package 1:

 

Full Brand & Web Design

One of my favourite things is designing a brand & website start to finish. I love to be apart of the whole process. I believe in consistency and simplicity and making things as easy for people as possible.

I adore designing for creatives, makers, local businesses and entrepreneurs. I know from experience how important having a brand and beautiful website is for your new business. Having consistency across all of your social media platforms, your website right through to your packaging and shop is super important. Whether it's an actual store front, online store, craft table or pop-up shop, I'll bring it all together so that you can make a impact doing what you love.

How does the process work?

I'll walk you through it...

 

 
 

01 | INITIAL INQUIRY

After you've contacted me to inquire about my design services, we'll schedule a meeting either in person or I'll send you a link for a video call. I'll ask a few questions regarding your creative business, your goals for your business, website and what you offer. You'll have a chance to ask me questions as well and I'll be able to get an idea of what you're looking for. 

02 | SCHEDULING YOUR PROJECT

If we decide we are a good match to work together then I'll put together a contract and an invoice for 50% of the total cost of the project. You'll pay the invoice and after you've signed the contract and sent it back to me I'll schedule your project in my calendar. 

 
 
 

03 | BEFORE YOUR START DATE

Before your scheduled start date I'll send you some homework ( a Pinterest visual inspiration board, questionnaires and content for your website ) to prepare for your project. You'll have at 2 - 3 weeks to complete this and get everything to me before our next meeting. At this point we'll schedule this meeting so that it's no later than 1 week before your project start date.

04 | OUR NEXT MEETING

Before our meeting I'll have had a chance to review your homework. I'll have questions ready for you and I'll be able to answer any of your questions before I get to work! This meeting is always fun and gives us a chance to get on the same page! I'll make sure I have everything I need to begin on the right foot!

 
 
 

05 | BRANDING

Your start date is here and I'm ready to get to work! I'll work first on your brand board, main logo, colour palette, fonts, logo variations and other design elements specific to your brand. There'll be revision points along the way and you'll have a chance to give feedback and make comments. I'll finalize your brand into your brand style guide that'll be used through out the rest of the process to keep everything cohesive and consistent. Once this is complete...

06 | BRAND COLLATERAL ITEMS

I'll start designing your chosen collateral items and you'll have a chance to review them and make comments. Your brand and vision will start to come together and this is such an exciting feeling!

 
 
 

07 | WEBSITE

First, I'll design a mockup of how I'd like to design your homepage. It's a way to get a feel for what you're looking for visually and to see if visually we're on the same page for the design of your website. After I've made any necessary changes I'll go ahead and set up your demo site with a homepage, 1 other page, shop and blog. You'll get a chance to view the demo site and after any necessary tweaks I'll finalize the set up of your Squarespace website. I'll also set up a coming soon splash page that'll create some excitement before your launch day! 

08 | FINAL STAGES

I'll send the final invoice and once I've received your final payment, I'll transfer over ownership of your website, connect your domain name and set up all your files so that you have access to them whenever you need. Then we'll schedule your training session!

 
 
 

09 | TRAINING SESSION

We'll have one final meeting that's set up as a training session for your website. I'll show you around and show you a few things that'll be useful for you to know. I'll also show you how to use your files and where you'll be able to find them. After this you'll have a chance to play around with your new site so you feel comfortable using it before you launch it to the world!

10 | LAUNCH DAY

At this point all of the hard work is done and all you'll have to do is set your homepage to live and you're good to go! I'll promote your launch on my website and social media to create some excitement and buzz!

 
 

Does this sound exciting?

Are you ready to take your creative business to the next level?

 

package 2:

 

Full Branding Suite

Are you looking to have your business branded? Do you already have a website set up but find that your customer/client experience isn't as cohesive as you'd like and you need to have it updated as well? Or do you feel like you're wanting to refresh your existing branding? Then you need the full branding suite.

 

 
 

01 | INITIAL INQUIRY

After you've contacted me to inquire about my design services, we'll schedule a meeting either in person or I'll send you a link for a video call. I'll ask a few questions regarding your creative business, your goals for your business, website and what you offer. You'll have a chance to ask me questions as well and I'll be able to get an idea of what you're looking for. 

02 | SCHEDULING YOUR PROJECT

If we decide we are a good match to work together then I'll put together a contract and an invoice for 50% of the total cost of the project. You'll pay the invoice and after you've signed the contract and sent it back to me I'll schedule your project in my calendar.

 
 
 

03 | BEFORE YOUR START DATE

Before your scheduled start date I'll send you some homework ( a Pinterest visual inspiration board, questionnaires and content for your website ) to prepare for your project. You'll have at 2 - 3 weeks to complete this and get everything to me before our next meeting. At this point we'll schedule this meeting so that it's no later than 1 week before your project start date.

04 | OUR NEXT MEETING

Before our meeting I'll have had a chance to review your homework. I'll have questions ready for you and I'll be able to answer any of your questions before I get to work! This meeting is always fun and gives us a chance to get on the same page! I'll make sure I have everything I need to begin on the right foot!

 
 
 

05 | BRANDING

Your start date is here and I'm ready to get to work! I'll work first on your brand board, main logo, colour palette, fonts, logo variations and other design elements specific to your brand. There'll be revision points along the way and you'll have a chance to give feedback and make comments. I'll finalize your brand into your brand style guide that'll be used through out the rest of the process to keep everything cohesive and consistent. Once this is complete...

06 | BRAND COLLATERAL ITEMS

I'll start designing your chosen collateral items and you'll have a chance to review them and make comments. Your brand and vision will start to come together and this is such an exciting feeling!

 
 
 

07 | FINALIZE & INTEGRATE

I'll send the final invoice and once I've received your final payment, I'll get you to add me as an administrator to your Squarespace website. This will allow me to incorporate your new branding into your website. I'll finalize, make small changes and tweaks so that everything is cohesive throughout. All that's left is to get ready for your launch day!

 
 
 

package 3:

 

BRANDING SUITE

Are you looking to have your business branded? Or do you feel like it's time to update and refresh your existing brand? Do you already have a website or blog and feel comfortable integrating your brand into it? Then the branding suite is perfect for you! 

 

 
 

01 | INITIAL INQUIRY

After you've contacted me to inquire about my design services, we'll schedule a meeting either in person or I'll send you a link for a video call. I'll ask a few questions regarding your creative business, your goals for your business, website and what you offer. You'll have a chance to ask me questions as well and I'll be able to get an idea of what you're looking for. 

02 | SCHEDULING YOUR PROJECT

If we decide we are a good match to work together then I'll put together a contract and an invoice for 50% of the total cost of the project. You'll pay the invoice and after you've signed the contract and sent it back to me I'll schedule your project in my calendar.

 
 
 

03 | BEFORE YOUR START DATE

Before your scheduled start date I'll send you some homework ( a Pinterest visual inspiration board, questionnaires and content for your website ) to prepare for your project. You'll have at 2 - 3 weeks to complete this and get everything to me before our next meeting. At this point we'll schedule this meeting so that it's no later than 1 week before your project start date.

04 | OUR NEXT MEETING

Before our meeting I'll have had a chance to review your homework. I'll have questions ready for you and I'll be able to answer any of your questions before I get to work! This meeting is always fun and gives us a chance to get on the same page! I'll make sure I have everything I need to begin on the right foot!

 
 
 

05 | BRANDING

Your start date is here and I'm ready to get to work! I'll work first on your brand board, main logo, colour palette, fonts, logo variations and other design elements specific to your brand. There'll be revision points along the way and you'll have a chance to give feedback and make comments. I'll finalize your brand into your brand style guide that'll be used through out the rest of the process to keep everything cohesive and consistent. Once this is complete...

06 | BRAND COLLATERAL ITEMS

I'll start designing your chosen collateral items and you'll have a chance to review them and make comments. Your brand and vision will start to come together and this is such an exciting feeling!

 
 
 

07 | FINALIZE

I'll send the final invoice and once I've received your final payment, I'll put together your completed branding files so that you have access to them at your convenience.